Case Study: Greenhouse x Happy Cog

For a high-growth company like Greenhouse, speed is a competitive advantage. Their marketing ambitions were constantly hitting a wall, hindered by a years-old CMS that created bottlenecks for marketers and unnecessary burdens for their internal IT teams. The core objective was clear: they needed to "move fast".

Greenhouse partnered with Happy Cog to execute a strategic migration to Webflow Enterprise, a move that did more than launch a new site. It fundamentally transformed their marketing operations: empowering their team with granular creative control and freeing up critical internal resources to focus on what matters most.

Greenhouse is a leader in the hiring software industry. More than just an applicant tracking system, their platform provides a comprehensive suite of tools that helps companies get better at recruiting and build strong hiring cultures. As a top-tier B2B SaaS provider, their website is their most critical marketing asset for educating the market, generating leads, and reinforcing their brand position.

The migration also presented an opportunity to address an outdated German version of their site, which needed a brand refresh and improved content localization.

The responsibility of managing the marketing site's infrastructure fell to the internal IT team, diverting their focus from Greenhouse's core software and tools.

The marketing team was unable to quickly and easily create new landing pages, build new components, or launch new features without extensive developer support. This stifled campaign timelines and the ability to react to market opportunities.

The challenge was not just technical; it was strategic. Greenhouse needed a platform that could match the pace of their team and an expert partner to navigate the complexities of a large-scale migration.

Our solution combined the selection of an ideal technology with a meticulous, collaborative process designed to ensure success from discovery to launch and beyond.

Webflow is an all-in-one platform that directly addressed Greenhouse's core challenges and goals:

By leveraging Webflow's built-in hosting—powered by industry-leading AWS servers and high-performance CDNs—we offloaded infrastructure management from the Greenhouse IT team, ensuring great performance and scalability.

The platform allows Greenhouse to easily create new microsites for unique promotions and events, sharing components between them for perfect brand consistency without needing to involve IT.

It provides designers with total design freedom and pixel-perfect control , while its interactive visual builder allows for accelerated development and outputs remarkably clean, semantic code.

"Working with Happy Cog on our Webflow build was a game-changer for our team. Their expertise and dedication have helped us streamline our website publishing process and move more quickly."

— Trenton Kenagy,  VP Brand & Corporate Marketing at Greenhouse

A powerful platform requires a strategic partner to unlock its full potential. Our process was designed for clarity, collaboration, and flawless execution:

We kicked off the project with a comprehensive discovery audit, outlining all functionality of the current site. This resulted in a curated migration guide that planned what features to keep, modify, or remove. We also identified complex server-side functionality that could not be reproduced in Webflow and helped the Greenhouse team find suitable replacements.

Our development team built out all site components and programmatically migrated thousands of CMS items. For the 100+ static landing pages that required manual creation, we collaborated directly with the Greenhouse team. As we built new components, their team immediately put them to use building pages in the interactive visual builder.

This collaborative process was an extended training session. We taught the Greenhouse team how to use Webflow, manage existing components, and create new ones. This ensures they are not just users, but true owners of their site, fully prepared to build, create, and iterate with speed.

Our process, combined with the power of Webflow, has fundamentally improved the way Greenhouse’s marketing and technical teams operate.

The Greenhouse team can now iterate and create new features and experiences on their main marketing site and quickly launch new microsites without technical hurdles.The Greenhouse team can now iterate and create new features and experiences on their main marketing site and quickly launch new microsites without technical hurdles.

The IT team is no longer responsible for hosting needs, and the development team is freed from minor content requests, allowing both teams to support the business in more complex, impactful ways.The IT team is no longer responsible for hosting needs, and the development team is freed from minor content requests, allowing both teams to support the business in more complex, impactful ways.

The team now leverages Webflow’s powerful built-in features, including A/B testing and personalization to deliver unique content , in-platform commenting for efficient collaboration , and Webflow Analyze for key analytics data.

Greenhouse now benefits from Webflow's constant release of new functionality, all without needing to perform time-consuming plugin or system upgrades.

Happy Cog remains a partner for continued complex technical support, from advanced component development and custom JavaScript to analytics and SEO, ensuring Greenhouse can continue to move fast, long after launch.

The success of the Greenhouse project was built on a partnership that paired the right platform with the right process. By understanding the core business need—the need to move fast —we were able to deliver a comprehensive solution that empowered their team and built a scalable foundation for future growth by leveraging our Webflow development expertise.

Our process-driven approach ensures that technology serves your strategy, not the other way around.

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