Stop Spending on Ads. Start Investing in Growth.

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Are your paid media campaigns generating clicks but not real business impact? It's a common challenge. You're capturing data, but you're left asking, "So what?" True growth doesn't come from just running ads; it comes from a holistic performance marketing strategy that connects every dollar of ad spend directly to your most important business goals.

Our approach is designed to move your business forward, aligning bespoke, omnichannel strategies with the metrics that matter most—from MQLs and opportunities to closed-won deals. Our goal is always performance, whether you're an E-Commerce brand or a B2B brand looking to MQLs and SQLs.

At Happy Cog, performance is the heart of everything we do. We build custom, omnichannel media plans designed to meet your audience where they are and guide them through the entire marketing funnel. We don’t just manage campaigns; we create integrated systems that turn advertising into a predictable engine for revenue growth. We've been doing this since 2003 and have a demonstrated history of success.

Since 2013, we’ve used proprietary AI to gain a competitive edge in the auction space - Long before it was cool. Our technology makes real-time changes to bids and budgets across channels as often as every 30 minutes, reacting to intraday auction behavior to maximize your profitability. 

We see beyond the last click. Our sophisticated attribution models divvy up credit across every touchpoint, giving you a clear picture of what’s driving conversions so we know exactly which levers to pull to grow your business.

If you don't exist at the top of the funnel, you won't exist at the bottom. We leverage a full suite of tactics—from CTV, programmatic display, and digital-out-of-home to paid search and social—to build awareness, nurture consideration, and drive action. We hold licenses for all major DSPs and are not locked into any single platform; we do what makes sense for you. We build a full funnel approach, and can track things like brand awareness and brand lift.

We go beyond surface-level metrics like impressions and clicks. Our expertise in integrating paid media platforms with CRM systems like Salesforce and HubSpot allows us to optimize campaigns based on down-funnel business outcomes, including marketing qualified leads, opportunities, and ultimately, revenue.

"Partnering with Happy Cog completely transformed our marketing strategy. For the first time, we could clearly see how every dollar spent on paid ads connected to real business growth. Their data-driven approach and transparency set them apart — they don’t just run ads, they drive results and accelerate our business."

A partnership with Happy Cog gives you the strategy and technology to:

Connect Ad Spend Directly to Revenue: 

We track and optimize for the business goals that matter, not just vanity metrics. Our process ensures that your paid media investment is directly tied to profit and customer lifetime value.

Gain a True Understanding of Your Customer’s Journey:

Our complete attribution modeling clarifies which channels and touchpoints are introducing, influencing, and closing conversions, providing a holistic view of your marketing funnel.

Achieve Radical Transparency:

We believe in partnership. You own your ad accounts, and we provide access to a client extranet with near real-time, consolidated reporting. You see the same metrics we see, ensuring everyone is on the same page.

Deploy Bespoke, Evolving Media Plans:

Your business isn't static, and your media plan shouldn't be either. We start with a deep discovery process to understand your business and competitive environment, then build a custom plan that we continuously test, learn from, and adapt based on real performance data.

Ready to build a paid media strategy that drives meaningful business outcomes? Fill out the form below to start the conversation.

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